Our narrow specialization is our competitive advantage.
We position ourselves as a corporate and financial communications agency. It is a sufficiently narrow specialization in the Russian PR market, and it is our belief that the future of a maturing market depends on narrowly focused services. We deliberately stay out of other maket segments in order to concentrate on developing the quality in our chosen area where our skills shine through.
Strategically, Public Area’s market orientation are services for public communications directed at building, supporting, and strengthening the corporate reputation of companies in business and investment communities, state and government bodies, social institutions and local communities. We excel in working with these target audiences and know how to achieve the communications goals that our clients require.
A narrow specialization gives us an indisputable advantage compared to our larger and better-known peers. We do not expend time and human resources trying to work in all the various segments of the PR market. This allows us to achieve maximum efficiency in our chosen priority areas of the market.
Companies that turn to us have precise expectations and our full commitment. This way we get to work with interesting clients who value reputation and understand the importance of corporate communications for their business.
We understand that the flipside of a narrow specialization is the issue of providing the kind of large-scale, integrated solutions that are the key strengths of large agencies. For tasks that fall outside of our core competencies, we work with partner agencies while efficiently coordinating the entire scope of activities to ensure we get the result the client wants. We have a mature network of proven partners, tested extensively in the past. We know them well enough to guarantee the high level and quality of their services.
In addition, our experience with international companies and partners in global capital markets is vital to Russian companies in overcoming potential cultural barriers and misunderstandings. Conversely, we can help international companies tailor their key messages to a Russian audience.
